Vivid Flavors® Retroma®
A new flavor experience enabled by patented technology
When food or beverage is in the mouth, its aroma travels from the mouth through the throat and into the nose. This aroma, known as "Retronasal Aroma," plays a crucial role in the perception of how good the food tastes.
Vivid Flavors® Retroma® is a flavor brand developed using Takasago’s patented technology, which analyzes retronasal aromas to create innovative flavor solutions.
① Recreating the “It tastes so good!” moment
One key aspect consumers seek in processed foods is the true-to-life flavor they experience when eating real ingredients such as fruits. To achieve this, we have developed a technology that captures and analyzes the retronasal aroma at the very moment when one perceives whatever is in the mouth as “delicious”, and reproduces its aroma balance in processed foods. We deliver an even tastier experience across a variety of foods and beverages with our flavors utilizing this technology.
② Designing the "Afteraroma"
Afteraroma is a key factor contributing to tastiness. As retronasal aroma changes over time, we continuously measure these transitions in real-time. Using PTR-TOF-MS (a real-time analytical device), we have successfully quantified and digitized how different compounds "rise" and "linger" in aroma perception. Flavors developed using this data enable precise control over factors such as "clean finish," "persistence," and "aroma intensity," ensuring they align with consumer preferences